When Los Angeles’s most iconic sports entertainment venue needed its native mobile app overhauled and launched back into the market within weeks of project kickoff, they called upon the Expedition Co. to execute. Seven weeks later, we submitted the new Staples Center app to the App Store and Google Play, and it was available for download 24 hours later.
Just weeks before the end of the calendar year, the Anschutz Entertainment Group (Staples Center’s parent company) learned that the backend infrastructure of its native iOS and Android apps wasn’t going to scale well into the new year. It was critical for them to hire a team to restructure this back-end architecture to support the venue’s growing customer base and modernize the front-end UX to meet their increased expectation for clean functionality.
For projects like this, which require an almost impossibly tight turnaround timeline, we employ an “all hands on deck” development approach. We define 100% of the tasks to be completed, then break them up into micro-tickets that can be dispersed, completed, tested, then verified by individual team members before the project’s Dev Lead pushes them live.
With limited cross-platform requirements, the Expedition Co. was free to build native mobile apps supporting only the most popular smartphones on the market, which allowed us to focus on robust and dynamic navigation, content display, information layout, and animations that are only possible with the latest native app technology.