6 world-renowned race-tracks across 5 states in 7 months, the Lexus Performance Driving School isn’t for the faint of heart. To complement this thrilling and unparalleled experience, Lexus needed a registration site and payment portal for attendees to enroll in the program and select their race venue. The Expedition Co. rose to the challenge, and we're proud to have delivered a world-class product for such an iconic brand.
The average person doesn't know the difference in horsepower between the Lexus RC F and LC 500, but visitors to the Lexus Performance Driving School website do. To respect their interest and excitement in Lexus Performance Racing, we built a site with lean UX—not saturated with over-hyped marketing lingo and extra fluff—to give them what they want without boring them with minutiae.