Beatstoc is the brainchild of a team that has witnessed a massive shift in the music industry first-hand. Streaming services are affecting Artist earnings. Fans want more engagement and more intimate access to the artists they love in the age of social media. How can we facilitate a healthier ecosystem; one that mutually benefits artists and fans alike?
Expedition Co. is helping Beatstoc position itself to be the solution. In doing so, ExCo has designed and built a scalable mobile and desktop web product that executes on Beatstoc’s core objective: provide a public platform to foster a more meaningful, intimate relationship between music artists and their fans, while rewarding artists with new revenue streams.
Beatstoc is leveraging artist popularity in a ways that have never been done before, turning it into a tradable “exchange” that rises and falls with the market. Given the industry and its core user-base, this buy/sell experience needed to be simple, intuitive, secure, and above all else, exclusive.
Beastoc allows super fans the opportunity to participate in the rise and fall of an Artist’s presence in the market. But what’s even more exciting and revolutionary is way Beatstoc activates new ways for Artists to connect with and engage their fans. For example, private concerts, studio sessions, and direct 2-way communication within micro-community groups are all exclusive fan perks.
In order to satisfy the administration requirements for Artists profiles and PoP* management, we built a custom, standalone admin portal and reporting system. This provides artist managers fully-transparent market data, historic trading prices, and PoP-holder information in real-time, putting them in complete control of their Artist’s market profiles.
The most challenging aspect of this project was forcing ourselves to throw out every assumption we had about the music industry: how artists make money, where they get discovered, and how they grow their fanbase. Beatstoc isn’t just another streaming platform, nor is it a place for artists to make money selling their music. Beatstoc is creating new royalties for artists based on entirely different factors such as popularity and fan engagement, among many others.
"They have an amazing process, and have helped us to figure out where we need to be and how we can get there. With daily, weekly, and monthly updates, they're great about communicating with our entire team."